Lead Quality

Clear Lead Criteria. Clear Replacement Rules. No Confusion.

1. What a Lead Should Include

Homeowner name
Phone number
Email, when available
Service address or city
Service needed
Campaign source
Timeframe or urgency, when available
Consent to be contacted

2. What Counts as a Valid Lead

A valid lead is a homeowner or property decision-maker who submitted a request or inquiry for the relevant service in the agreed service area and provided usable contact information.

3. What Counts as an Invalid Lead

Wrong phone number
Fake name
Outside the agreed service area
Duplicate submission
Spam submission
Person did not request the service
Renter when homeowner-only criteria was agreed
Service request outside the agreed niche

4. Lead Review Window

Invalid lead review requests must be submitted within 48–72 hours of delivery unless another written agreement says otherwise. This keeps review fair, timely, and based on fresh lead activity.

5. How to Request a Replacement

To request a replacement, the contractor should send the lead name, date received, reason for dispute, and any supporting notes such as wrong number, duplicate, outside service area, or no service request.

6. Duplicate Lead Rule

A duplicate lead is only considered invalid if the same homeowner with the same contact details was already delivered during the agreed campaign review period.

7. Outside Service Area Rule

If the lead address or city is outside the agreed service area, the lead may qualify for replacement if reported within the review window.

8. Wrong Number Rule

If the phone number is clearly unusable or belongs to someone who did not submit the request, the lead may qualify for replacement.

9. What Does Not Count as an Invalid Lead

The homeowner did not buy
The homeowner chose another contractor
The contractor called too late
The contractor's price was too high
The contractor could not service the job quickly
The homeowner changed their mind after submitting a real inquiry
The sales team failed to update the CRM
The lead did not close into revenue

10. How AI Supports Lead Management

AI-powered workflows may help tag leads, organize follow-up, identify missed opportunities, and support reporting. AI does not determine whether a job closes and does not replace the contractor's sales process.

11. Client Responsibility

The contractor must contact leads quickly, track outcomes honestly, and provide feedback on lead quality. Prime Client Flow is responsible for lead delivery and agreed workflow setup. The contractor is responsible for sales follow-up, pricing, availability, and closing.

12. Important Disclaimer

Prime Client Flow can help generate and deliver qualified homeowner inquiries and support lead follow-up with AI-powered automation, but closed jobs depend on the contractor's response speed, sales process, pricing, reputation, availability, service quality, and market conditions. No agency can honestly guarantee booked jobs or closed revenue from every lead.